Ford: "Drive One 2.0"

Atlanta Regional Broadcast Vignette
While with WPP/Team Detroit our regional Ford board challenged us to a local feel and appreciation to the national Ford Drive One campaign.  We searched a database of Ford owners and brought them in to interview them on what they liked best about their recent purchase.  This campaign meant a lot to me because it's pure truth at its best as these were real people telling their personal stories - not actors.

Art Director: UWG/NY
Creative Director: Kirk Sieder
Producer: Khia Banks
Production Company:
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