Ford: "Drive One 2.0"
Atlanta Regional Broadcast Vignette
While with WPP/Team Detroit our regional Ford board challenged us to a local feel and appreciation to the national Ford Drive One campaign. We searched a database of Ford owners and brought them in to interview them on what they liked best about their recent purchase. This campaign meant a lot to me because it's pure truth at its best as these were real people telling their personal stories - not actors.
Credits:
Art Director: UWG/NY
Creative Director: Kirk Sieder
Producer: Khia Banks
Production Company:
Art Director: UWG/NY
Creative Director: Kirk Sieder
Producer: Khia Banks
Production Company: