Ford: "3 Months to Live Free"

The idea for this project originated as a three month retail campaign for South Florida Ford Dealers.  They wanted something edgy and something that would  draw a younger demographic.  Once we decided on the name we immediately thought of a movie trailer which lead to creating the remainder of the project. The movie trailer (teaser) lead everyone to a fully integrated site that looked like a movie but functioned a retail marketing site complete with offers, locations, leads, sharing, and wallpapers. The trailer not only aired on television - we had run in movie theaters before previews. My role was to act as PM and Producer for every deliverable within this campaign.

Play videos to view how the site functioned when it was live.

Art Director: Armando LaHoz
Editor: Ryan Tuttle
Producer: Khia Banks
Interactive: Indigo Studios

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