Alabama Saturdays
Fully Integrated Campaign
This is a continuation of the Ford campaigns that partnered with Coach Saban and helping to coin the term Alabama Saturdays. In the span of 2 years we shot variations of the campaign as well as executed aggressive guerilla marketing during every home game and revamped the website yearly.
This was a fully integrated campaign from broadcast and guerilla through interactive and web development - even social and point of purchase. My role was to act as PM, Event Coordinator, and Producer for every deliverable within this campaign.
This was a fully integrated campaign from broadcast and guerilla through interactive and web development - even social and point of purchase. My role was to act as PM, Event Coordinator, and Producer for every deliverable within this campaign.
Broadcast
Credits:
Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Editor: Ryan Tuttle
Production Company: Artifact Design
Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Editor: Ryan Tuttle
Production Company: Artifact Design
Web Development
Credits:
Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Developer: Stephen Bridges
Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Developer: Stephen Bridges
Point of Purchase
Credits:
Art Director: Armando LaHoz
Producer: Khia Banks
Production Company: Meteor (Hayda Toro)
Art Director: Armando LaHoz
Producer: Khia Banks
Production Company: Meteor (Hayda Toro)
Flash Banners