Jiffy Lube / Pennzoil (Shell): Give It To You Straight
Shell companies Jiffy Lube and Pennzoil wanted to show a more personal side of car care and maintenance. Since I was already familiar with the client, the team at JWT Atlanta contacted me and decided the best way to do this was to keep it simple and focus on the friendly relationship and trust that can be established with your regular technician.
We did two spots telling the same story but from two different points of view: that of the customer and of the technician.
Credits:
Art Director: Derek Kirkman
Copywriter: James Turek
Producer: Khia Banks
Director: Paul Minor
Production: Logan & Sons
Art Director: Derek Kirkman
Copywriter: James Turek
Producer: Khia Banks
Director: Paul Minor
Production: Logan & Sons