JWT: Marine Officer Integrated Campaign
Campaign consisted of a live action shoot at Camp Pendleton (CA) which resulted in a :30 spot, four :15 cutdowns and web banners, Youtube masterhead, webpage takeovers and MarineOfficer.com.
Web Banner Pre-Roll
Below are two of the four videos featured on the web banners. Each video followed different Marine Officers leading Marines through the field on different USMC tasks.
Officer Selection Officer - Leadership
As a part of MarineOfficer.com, there was a section dedicated to Officer Selection Officer's describing each of the leadership traits required by OSOs. We interviewed two Officer Selection Officers (OSO) and incorporated b-roll of all aspects of becoming an OSO. The 11 videos are still in post production awaiting approval but the web portion of the site is live and ready for the videos to be implemented.