For this project, we used animation and overlay in camera projection to highlight the incredible precision of the Proton machine's laser technology in targeting and removing cancer cells. It was all about showcasing the science in a clear and engaging way, making a complex medical breakthrough accessible to a broad audience. Bringing the power of this life-saving technology to life through visuals was a really rewarding experience!
CREDITS
Client: Penn Medicine Lancaster General Health
Agency: Ronin
Director: Ryan Tuttle
Client: Penn Medicine Lancaster General Health
Agency: Ronin
Director: Ryan Tuttle
Post Production: Artifact Design
Producer: Khia Banks
Additional Production Credits: Mr. Wolf
Producer: Khia Banks
Additional Production Credits: Mr. Wolf