In working with Abe Fromman and Artifact design on a SNWA water conservation campaign we delivered two powerful messages. One used humor with a lighthearted skit to engage the audience, while the other took on a more serious tone to highlight the alarming reduction of Lake Mead’s water levels. To illustrate the urgency, we animated a faux timelapse showing a possible future scenario if water conservation efforts aren't taken seriously. The contrasting approaches created a well-rounded campaign that both entertained and informed, driving home the importance of conserving water.
CREDITS
Client: SNWA
Agency: R&R
Production Company: AbeFromman
Client: SNWA
Agency: R&R
Production Company: AbeFromman
Post Production Company: Artifact Design
Art Director: Ryan Tuttle
Editor: Carlton Eden
Producer: Khia Banks
Art Director: Ryan Tuttle
Editor: Carlton Eden
Producer: Khia Banks