Ford / Georgia Saturdays: "Toughness Defined"

Broadcast Campaign
WPP client, Ford Motor Company regionally partnered with local college coaches Mark Richt, Nick Saban, and Gene Chizik.  By having each coach define what 'toughness' meant to them and we were able to bridge the gap between football and Ford Trucks by showing their similarities in toughness. 

Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Creative Director: Kirk Sieder
Editor: Noel Dowd
Production Company: Riot Atlanta
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